Why Better With Wood?
Building for tomorrow’s needs—using a material that already impresses today.
Wood is more than just a trend. It represents sustainable thinking, a healthy indoor climate, and design with purpose. Especially in larger construction projects, it demonstrates what is possible when it is considered from the very beginning.
In our new article, we take a look at the advantages of wood as a building material: technically, ecologically, and architecturally. And why it is often the best choice for complex construction projects.
Why Wood? The Advantages at a Glance.
Wood is more than just a building material. It is a commitment: to the future, to responsibility—and to construction that closes cycles instead of creating new dependencies.
Sustainability Begins in the Forest.
Building with wood means relying on a natural, renewable resource—as long as it comes from responsible forestry. Only through conscious forest management and consistent reforestation can we ensure that the raw material wood remains permanently available—without harming nature. Thus, wood not only provides the foundation for responsible building but also for long-term perspectives.
From Tree to Building Material—With Little Energy, High Impact.
The processing of wood is comparatively resource-efficient.
The journey from the felled tree to a load-bearing building element requires significantly less energy than other building materials—a real advantage in the overall balance. Moreover, in modern timber construction, combined material systems enable excellent energy efficiency. Whether wall, roof, or ceiling—the intelligent combination of wood with insulation materials, membranes, and sealants ensures outstanding thermal protection and noticeably reduces operating costs.
Value Creation That Lasts—And Starts Locally.
Wood creates regional opportunities. Because it grows locally, is processed locally—and strengthens local value chains. This means: short transport distances, strong craftsmanship, and expertise that stays in the region.
What Does All This Achieve?
A building material that takes responsibility—while simultaneously offering design freedom.
What Wood Can Achieve in Large Projects
Large construction projects require more than just a good material. They need a clear plan. And a team that knows how to turn wood into a high-performance system. That is exactly our strength.
We think of wood integratively—as part of a well-thought-out process. With digital planning, precise prefabrication, and seamless assembly, we create structures that function reliably. Each component is manufactured to fit perfectly in our factory. On-site, all steps then fit together: quickly, safely, and efficiently. This not only creates speed but also quality—especially important in large-scale construction projects with tight timelines.
A good example is prefabrication: What we manufacture is not only precisely planned but also ready for assembly. And only what is actually needed is delivered. This increases safety on the construction site—and minimizes risks. This approach also pays off energetically: wooden elements can be combined to create powerful, energy-efficient building envelopes—with optimal insulation values and low operating costs.
And then there’s the design. Because wood impresses not only technically but also atmospherically. For instance, at the Fish Market in Sydney, we co-developed a roof structure that spans more than 30 meters—made from around 1,600 m³ of glued laminated timber. Here, engineering art meets architectural expression: the roof seems to float above the market, supporting the structure—and shaping the cityscape.
Another project with a significant impact: the observation tower at Pyramidenkogel. At over 100 meters high, it is not only a landmark but also a masterpiece of timber construction. The spirally arranged larch glulam supports form a load-bearing “basket structure” that impressively combines stability and lightness—right up to the glazed skybox with panoramic views.
These projects show what is possible when wood is thought of holistically—as material, method, and attitude. And that is exactly what we do: with experience, passion, and a clear goal in mind.
And what about the prejudices?
Doubts about timber construction persist—often without justification. A closer look reveals that the technical possibilities have advanced far beyond what many believe. Modern wood structures meet the highest standards for fire safety, earthquake resistance, statics, and durability—tested, approved, and proven in everyday use.
Especially in complex construction tasks, it becomes clear that wood is not only stable and precise but also reliably predictable. Many prejudices stem from a time when wood was not considered a high-performance building material. Today, that has changed. And it’s time to demonstrate it.
Conclusion: Wood is ready. And so are we.
Sustainable, efficient, and high-performing—wood has evolved from a traditional material to a future-oriented building material. Those who plan with wood today are not only environmentally friendly but also flexible and in tune with contemporary design.
The proof lies precisely in the combination of large dimensions, short construction times, and technical challenges:
Better construction is possible. With wood.
