Mixed Reality

3/14/19

RUBNER PRESENTS THE INNOVATIVE MIXED REALITY SOLUTION FOR IMMERSIVE VISUALISATION OF WOOD PROJECTS

This project was designed in partnership with Würth Italia and its technological partner Hevolus Innovation, a leading company in the field of disruptive technologies and Microsoft’s worldwide partner for mixed reality. The project was set up to bring innovation in a 4.0 perspective to the relationship between Rubner, architects and technical operators in the sector, with the ultimate goal of offering a captivating, super fun and emotional service with the help of mixed reality. Wearing Microsoft HoloLens viewers, the user (the designer, the seller and the end customer) can see the hologram of the project in reduced scale, resting on a horizontal plane, and walk around it to evaluate every detail. Wearing an immersive headset, however, users can immerse themselves in the project, displaying it in full scale as if it were already built, thus completely understanding the real spatial shapes and proportions of each part of the project.

  • At Pavilion 10| A41/C44 - MADE expo 2019 - the viewers are available and visitors can immerse themselves in the Vision Hotel**** on Lake Garda.
  • This tourist accommodation was constructed as a turnkey project by Rubner Objektbau, with wooden structures by Rubner Holzbau.