Work in progress: Rubner Haus realizes the 'Südtirol Home' for the World Championship of biathlon at Anterselva, Southtyrol
Together with the Province of South Tyrol and the input of IDM South Tyrol, the 'Südtirol Home Antholz' was realized by Rubner Haus, located near the Medal Plaza in Antholz Mittertal, were the World Championship of Biathlon take place.
"A strong brand generates strong emotions. This is made possible by making the brand tangible. This is exactly what we want for the South Tyrol brand", says IDM General Director Erwin Hinteregger. The South Tyrol Home, which was realized in a timber-frame construction, can be experienced and is particularly appears in the bright South Tyrolean colors.
Work in progress
Südtirol Home Anterselva
"The challenge was", says Erwin Trojer, Rubner Haus project manager, "to complete the implementation planning, production and assembly of the 'Südtirol Home' on schedule in just two months. In addition, the Südtirol Home was to be flexibly dismantled and reassembled; this presented us with a major challenge, particularly in terms of building services and assembly, because all elements, including the large glass fronts at the front, must be removable at any time. At the moment, however, we are well ahead of schedule and the entire team is already looking forward to handing over the 'Südtirol Home' during the WorldChampionship opening ceremony on 12 february 2020.”
The 'Südtirol Home' is to be a place of gathering and exchange between politics, sports, business and the media during the World Cup competition days in Antholz. "The 'Südtirol Home' is a place of encounter, where our country and all its qualities can be emotionally experienced. It reflects the important elements of the South Tyrol brand, such as South Tyrol's tradition and innovation, nature and culture, enjoyment and quality, but also sustainability. The heart of the 'Südtirol Home' is South Tyrolean hospitality", says Hinteregger.