Together with the Province of South Tyrol and the input of IDM South Tyrol, the 'Südtirol Home Antholz' was realized by Rubner Haus, located near the Medal Plaza in Antholz Mittertal, were the World Championship of Biathlon take place.
"A strong brand generates strong emotions. This is made possible by making the brand tangible. This is exactly what we want for the South Tyrol brand", says IDM General Director Erwin Hinteregger. The South Tyrol Home, which was realized in a timber-frame construction, can be experienced and is particularly appears in the bright South Tyrolean colors.