Rubner News Haus: a special newsstand for Milan


Sustainable, social, comfortable and multifunctional, the newsstand of the future by Rubner Haus

Compact at night, comfortable and multifunctional during the day and completely in wood: the innovative newsstand by Rubner Haus designed by ABC - Architects Barban Cappellari, in Vicenza, Northeast Italy, is the contemporary evolution of the newspaper kiosk. A welcoming space, designed to meet the needs of the newsagent, environmentally friendly and respectful of the life quality of those who manage it, at the same time a crossroads for the sociability of the entire community.

The new newsstand, which will be inaugurated on October 1​st, is a tribute from Rubner Haus to Omar Decimati, owner of the old kiosk, and more generally to the city of Milan as a proof of a restart after a difficult period and as an example of excellence in housing quality to which urban architecture can tend starting from micro-receptivity structures.

Konzept und Projekt

A newsstand for Milan

A newsstand for Milan

Rubner News Haus

Inspired by the shape of the hut, as a primordial refuge and basic structure of the architecture, the new aedicule of Rubner Haus is made entirely of wood and has a double conformation: at night, closed, it assumes a compact appearance, with borders and profiles in colored steel. anthracite and visible parts in varnished wood; by day, thanks to some movable elements, it takes on the iconic sloping shape that makes the space inside the passenger compartment more practical and functional.

"Building in wood means respecting the environment"

Deborah Zani, CEO Rubner Haus

«Today there is a lot of talk about urban regeneration as a tool to give back to the community assets that positively affect the values ​​of social inclusion and integration – underlines Deborah Zani, CEO of Rubner Haus – The newsstand as a place without doors or windows, usually overlooking a square or an intersection, is an emblematic space for exchanges and relationships.


Thinking about what the 21st century newsstand should be like has prompted us to think about three key concepts: environmental sustainability, sustainability of living and ethical-cultural sustainability that find a common denominator in the most sustainable building material, wood. Building in wood means respecting the environment, ensuring high levels of comfort as well as low energy consumption, giving back to the community a self-healing asset that is naturally grafted into the urban structure and social relations».

The pedestrian area, and consequently the adjacent context, gain greater value in the presence of this element, which is functional for the activity it hosts and, at the same time, perfectly integrated into the urban context in terms of materials, shapes and colors.



Architects Flavio Barban & Nicola Cappellari, Abc

Newsstands, an identity to be redefined

The first eco-sostainible newsstand for Milan

The crisis of newspapers and print media in general has overwhelmed the publishing industry forcing many newsstands to close. Those that remain are looking for a way to reinvent themselves: some of them started selling games, DVDs and stickers, others focused on community services, little errands, such as going to collect clothes from the laundry or take the shopping home. The outbreak of the pandemic has brought to light the importance of neighborhood micro-activities, including newsstands, confirming it as a point of reference.

Digital Talks

mit Luca Molinari

In Dialogue with Luca Molinari

LIVE on our Instagram channel IGTV

The inauguration on October 1 follows a series of events and digital talks with important interlocutors in the world of project culture, architecture and design, curated by Luca Molinari Studio. Among the guests who will speak on topics such as sustainability, project quality and sociality, Alfonso Femia, Aldo Cibic, Benedetta Tagliabue, Mario Cucinella, Matthias Schuler and Matthias Sauerbruch will be among the protagonists of the digital talks in the three weeks preceding the inauguration. Also Ilaria Valente, Andreas Kipar, Francesco Fresa and Sebastiano Leddi will take part at the digital talks live on our Instagram channel the two days before inauguration of the newsstand.


Mario Cucinella

#sustainability: 08/09 18h LIVE

In 1992 he founded Mario Cucinella Architects (MCA) in Paris and in 1999 in Bologna. At the heart of Cucinella's work and research stand out excellence in holistic design, sustainability applied to the building and the rational use of resources.

Matthias Schuler

#sustainability: 08/09 18h LIVE

Matthias Schuler is one of the directors of TRANSSOLAR Energietechnik in Stuttgart. In 1992 he founded the TRANSSOLAR Climate Engineering Company in Stuttgart. TRANSSOLAR focuses on new energy saving and comfort optimization strategies through an integral approach to buildings and urban design.

Aldo Cibic

#sociality: 15/09 18h

Aldo Cibic, well-known architect, designer and researcher, founded Cibic Workshop at the end of the 1980s. The studio is a composite reality that by choice and vocation manages projects of different scale and nature, ranging from architecture to interiors, from design to multimedia, up to to environmental development.

Benedetta Tagliabue

#sociality: 15/09 18h

Benedetta Tagliabue director of the international architecture firm Miralles Tagliabue EMBT, founded in 1994 in collaboration with Enric Miralles, based in Barcelona and, since 2010, in Shanghai. His studio works in the fields of architecture, public space design, interior design and industrial design.


Matthias Sauerbruch

#quality of the project: 22/09 18h

Matthias Sauerbruch founded Sauerbruch Hutton together with Louisa Hutton in 1989 and has been in charge of the office since then. Sauerbruch Hutton is an international architecture, urban planning and design studio based in Berlin. The most important asset of the office is an experienced team of 120 people, who work in an interconnected, democratic and interdisciplinary environment, sharing tasks and responsibilities in an intense dialogue process.

Alfonso Femia

#quality of the project: 22/09 18h

Alfonso Femia founded the 5 + 1 Studio which in 2005 took the name and form of 5 + 1AA srl and in 2017 the name of Atelier (s) Alfonso Femia. Since 2007, with the creation of the Paris agency, he has been developing the themes of the project in an "atelier" consisting of three places characterized by the identity of the three cities, Genoa, Milan and Paris, where a multidisciplinary team animates it as a single place of the project and feeds on the different characteristics and experiences of the three cities.

Andreas Kipar

Digital Talk 29/09, 18.30 H

In 1990 Andreas Kipar founded in Milan the international design studio LAND (acronym for Landscape, Architecture, Nature, Development), which he directs today, together with agronomist Giovanni Sala. LAND manages projects related to landscape and urban public space all over the world, from Italy (Milan), with branches in Germany (Düsseldorf) and Switzerland (Lugano).

Ilaria Valente

Digital Talk, 29/09 18.30 H

Ilaria Valente is Full Professor of Architectural and Urban Design at the Department of Architecture and Urban Studies of the Polytechnic University of Milan (DAStU). She holds a Phd in Architectural Composition (1992, IUAV, Venice), and she has been teaching and working as a researcher since 1984. Since January 2016 she has been Dean of the School of Urban Planning and Building Architecture of the Polytechnic University of Milan.

Francesco Fresa

Digital Talk 30/03, 18.30 H

Francesco Fresa founded Piuarch studio in 1996 in Milan, together with Germán Fuenmayor, Gino Garbellini and Monica Tricario. Piuarch works in the field of architecture, ranging from the design of office buildings to retail, from residential complexes’ development to urban regeneration, with constant attention to the values of environmental quality and relationship with the context.

Sebastiano Leddi

Digital Talk 30/09, 18.30 H

Sebastiano Leddi is editor in chief and founder of Perimetro magazine, “Milan as you’ve never seen it before”. The project originated from a strong need for reconnection with the city with the aim of describing Milan through the eyes of some of the most talented photographers of the new generation.